Reveal silky hair with COLORANCE 10BG, Goldwell’s ammonia-free demi-permanent that melts onto each strand. Infused with precious botanical oils (coconut, jojoba, avocado, argan, olive, shea, mango) and hydrolysed silk, it nourishes deeply while enhancing beige-blonde radiance. The 120 ml bottle delivers mirror-like shine, long-lasting softness and fades evenly without roots. Delicate fragrance, effortless application: achieve salon-worthy results at home and enjoy haute-couture hair care trusted by professionals worldwide.